iKOU Brightening Serum


A complex blend of organically grown plant extracts from the Swiss Alps, selected for their ability to inhibit melanin production. With bearberry (derived from the uva ursi plant), a natural form of hydroquinone, to gently fade skin discolouration and coffee extract to protect.

Key Actives:
A botanical complex of 7 organically grown plants from pristine remote locations in the Swiss Alps, which include primula, alchemilla vulgaris, veronica and yarrow. These plants were selected for their ability to inhibit tyrosinase, the enzyme, which is responsible for the production of melanin (skin pigment).

Bearberry Extract – Derived from the uva ursi plant. There are three species of bearberry, only the uva ursi species produces arbutin, a natural form of hydroquinone which inactivates melanin. Synthetic hydroquinone is a controversial skin bleaching agent commonly used in traditional skin whitening formulations. Bearberry is stable, does not become pro – oxidant when exposed to sunlight. It’s super antioxidant content protects against free radical damage and UV rays, and has anti ageing properties. Bearberry also contains allantoin which has long been used in herbal medicine for skin soothing properties.

Coffee Extract – Powerful antioxidant protection against UVA and UVB rays. Anti ageing, PH balancing, reduces pigmentation.

Vitamin B3 (niacinamide) – Topical application of niacinamide has been shown to suppress melanin, increase ceramide and free fatty acid levels in skin, prevent skin from losing water content, decrease hyperpigmentation and stimulate microcirculation in the dermis.

About iKOU

From the sanctuary of the Blue Mountains, an Australian couple spreads the relaxed holiday vibe throughout everyday life. iKOU Founders Naomi and Paul Whitfeld have created a brand that inspires health and happiness.

Both keen travellers, their global experiences have influenced the brand’s culture in many ways. Paul and Naomi’s travels created an awareness of the impact that business has on the environment, people and animals. This prompted them to hand make their own product, so that manufacture would fit iKOU’s philosophy, and that they would know exactly what ingredients were utilised. They researched ethical options for production, purchasing of ingredients for their products, as well as fair trade and supporting charity groups.

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